About The Roof Store
The Roof Material Products at Theroofstore are sold through our in-house RoofProtect Brand license and all products are warrantied.
Specific Product Installations can be performed (in-house service) by Storm Shield Paint Systems Inc.
Most contractors buy materials from an unrelated third-party manufacturer and pass warranty responsibility up the chain.
The product source, installation protocol, inspection, and warranty documentation remain clearly identified at every step.
The Roof Store's Roof Shield (RP3) system is the only liquid-applied roof coating in the world to pass the Dade County Certified TAS-106 Uplift Test (2006) — tested by Miami-Dade County in compliance with Miami-Dade County Testing Standards.
Our History
From a local TV commercial in 1999 to a fully in-house manufacturer today — the same family-run business, growing every step of the way.
Our original 1999 TV commercial — "Don't Re-Roof, Waterproof at 1/2 the Cost."
2011 field footage — cement tile roof repair in Fort Lauderdale / Pompano Beach.
The company booth, Fort Lauderdale Home Show 1998–1999, with the banner Don't Reroof — Waterproof at half the cost of a reroof.
Founded IN Florida, bringing inovative roof paints and coating system to the South Florida market
Our booth at the Fort Lauderdale Home Show carried the banner that still makes sense "Don't Reroof — Waterproof! ½ the Cost of a Reroof" — with before-and-after coating boards and our founder on hand
Our "Don't Re-Roof, Waterproof at 1/2 the Cost" television commercial airs across Broward County, putting a live Roof Shield installation — and our founder's own voice — in front of thousands of Florida homeowners.
We open our first online store — "Anthony Enterprises" — selling Thermocoat roof coating with a working shopping cart under the same "Don't Reroof — Weatherproof at ½ the Cost" banner, years before most contractors had a website at all.
We launch theroofstore.net, extending our reach from local TV and print into a full digital presence that has run continuously ever since.
Product Brand Awareness, is standing up RoofProtect Products to formulate Fungalshield (RP1), SmartShield (RP2), and RoofShield (RP3)
30+ years later still going strong
What the Manufacturer–Contractor Model Means for You
The Original System — Since 1994
The Original Liquid Applied Rubber Roof Shield System, utilizing Roofportect Products The Dade County Certified TAS-106 Uplift tested Products in 2006.
Up to 60–70% Less Than Roof Replacement
The Products and systems presented at The Roof Store can protect new er roofs and restore and preserve older roofs — installed, including labor and materials — in many case are 60–70% less than a full tile roof replacement.
Four Ways to Work With Us
Get Your Estimate
The manufacturer's inspection, surface prep, full product application, and written warranty documentation.
Free EstimatesBuy Direct — Apply Yourself
Order RP1, RP2, or RP3 directly from roofprotectproducts.com and apply it yourself. Free Estimates. Product warranty limitations may apply for self-applied installations — contact us for full warranty terms before purchase.
Buy OnlineBuy & Use Your Own Installer
Purchase our products and use any licensed contractor you prefer. We supply the product, the technical data sheets, and phone support to ensure it's applied correctly.
Browse ProductsWork With an Authorized Partner
The Roof Store's authorized Product distributor network extends our reach across South Florida. Partners are not casual resellers — they have completed manufacturer product training. For homeowners, an authorized partner means faster scheduling, local coverage or product application beyond our in-house applicator Teams capability, without losing the product warrnaties.
View Partner Network